A brand refers to a name, term, symbol, or any other type of feature that defines or identifies a seller's product or service.
Branding is a long term exercise, but one that reaps long-term profitability through increased customer loyalty.
Brand loyalty entails commitment and repeated consumer purchase behavior following perceived value, satisfaction, and brand trust.
Brand equity is the value of a brand that is well-known and conjures positive associations, which helps it remain relevant and competitive.
Brand Types: individual products, ranges, services, organizations, individuals, groups, events, places, private labels, media, and e-brands.
Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product.
Naming a brand is crucial to a product's reputation and success because it reflects its image and benefits in a way that can be differentiating.
Brand line is a marketing term used to describe all the products sold under a single brand name.
A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.
The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.
In the package design stages for products, structural design, marketing, and environmental responsibility should all be considered.
Since products are judged by the package they come in, marketers should spend a lot of time preparing strategies that best fit the product.
Labels serve to capture the attention of shoppers as well as provide useful information regarding the product.
Support services, such as product warranties, are a great way for a company to distinguish itself from its competitors.
Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
At the global marketing level, a company needs to launch appropriate marketing plans so results can be achieved across multiple countries.