A brand refers to a name, term, symbol, or any other type of feature that defines or identifies a seller's product or service.
Branding is a long term exercise, but one that reaps long-term profitability through increased customer loyalty.
Brand loyalty entails commitment and repeated consumer purchase behavior following perceived value, satisfaction, and brand trust.
Brand equity is the value of a brand that is well-known and conjures positive associations, which helps it remain relevant and competitive.
Brand Types: individual products, ranges, services, organizations, individuals, groups, events, places, private labels, media, and e-brands.
Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product.
Naming a brand is crucial to a product's reputation and success because it reflects its image and benefits in a way that can be differentiating.
Brand line is a marketing term used to describe all the products sold under a single brand name.
A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.