Stand Up, Speak Out: The Practice and Ethics of Public Speaking: "Chapter 5: Audience Analysis"

This chapter addresses audience analysis from a general perspective. As you read, think of yourself preparing for a sales presentation to a group of prospects or clients. Think of the questions you would have to ask yourself and research you would have to do in order to identify the characteristics of your likely audience members.

Click https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s08-audience-analysis.html link to open resource.