Social Web: "Search Engine Optimization"
Search Engine Optimization (SEO) is the process by which you help your site attain a high level of visibility on the Web, especially in search engine results. You will want to think through SEO at length before your site goes live and will continue to leverage the "social web" to keep your site at the top of search results.
Click https://en.wikibooks.org/wiki/Social_Web/Appendix/SEO link to open resource.