CUST104: Business Communications

Upon successful completion of this unit, you will be able to:

• explain the role visual communication plays in business, retail, and public spaces;
  
• analyze how retail design influences consumer perceptions;
  
• evaluate retail strategies for their effectiveness meeting the needs of different target audiences;
  
• identify the elements that encompass one’s visual appearance; and
  
• explain the importance of projecting a positive self-image when delivering quality customer service.