6.1: Using Visual Communication in Customer Service
Listen to this podcast, which focuses on connecting business success with visual communication. You will find that the guest interviewed in this podcast focuses on the level of business management rather than customer service. However, you need to realize that many management decisions impact your role as a customer service agent, too. As a result, understanding why those decisions are made should also be important to you. Pay particular attention to the rationale for visual communication in business settings, which the guest provides at the 6:55-minute mark.
In this article, you will read about the role visual merchandising plays in creating an atmosphere that influences and motivates consumers to make a purchase. Pay particular attention to the techniques that are available to retailers for appealing to all of our senses.