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CUST104: Business Communications

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  • 5.1: Speaking to Your Customers
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  • 5.1: Speaking to Your Customers

    • Dialogics: The Art and Science of Dialogue: "What's Your Communication Style?" Page

      Read this article, which will enable you to break down your role in a conversation into three distinct processes. To get the most out of this material, try to answer the many questions asked about your conversation style as accurately as possible. The goal of this material is to make you more familiar with yourself as a communicator, especially as someone involved in talking to others.

    • P. Wynn Norman's adaptation of Alex Schroeder's "Customer Service, Sales, and Plain Talk" Page

      This article provides a rationale for why you can be a more effective communicator by using every language that matches your customers' speaking styles.

    • Mark Tewart's "Auto Sales Training" Page

      Watch this video for a new perspective on unique meet-and-greet strategies from a car dealer.

    • Jatai Academy: "Greet Immediately" Page

      Watch this brief video for greeting strategies that may be applied in a variety of customer service contexts, not just at the hair salon.

    • Evolved Sound: "Top Customer Service Phone Tips" Page

      Watch this brief presentation for tips about providing quality customer service on the phone.

    • Dan Lok's "Benefits vs. Features: The Crucial Key to Selling Your Product and Services" Page

      Pay particular attention in this video to the differences between features and benefits and how you should use those aspects of a product to solve the customer's problem.

    • Kathleen Hanover's "Features vs Benefits: How Lush Cosmetics Almost Lost a Sale" Page

      As you watch, consider how a customer sales representative may lose a sale by providing too much information to a customer.

    •  WikiHow: "How to Speak Professionally on the Phone" URL

      This article will guide you through 15 steps for handling any business-related telephone conversation. Make sure you scroll past the embedded advertisements at the end of the article to find additional tips and warnings.

    • Troy Hunt's "5 essential tips for customer care people dealing with technical queries" Page

      Review these tips for effective responses to customers with technical questions.

    • Haapsalu Vocational Education Centre: "Answering the Phone and Responding to Inquiries" Page

      Read this article for telephone "do's" and "don'ts." Consider how you answer customer phone calls and ways you can improve your strategy.

    • Dianna Booher's "Customer Service Communication: Power of Communicating Concern" Page

      This video provides four tips on how you can express concern to a customer. As you watch, recognize that although the video does not directly address what you should say when you do not have an answer to a customer's question, each of the tips can be applied to that situation and help you provide reasonable responses to satisfy the customer.

    • Ron Segura's "Dealing with Customer Complaints" Page

      As you watch this video, pay attention to the step-by-step nature of the advice, which the speaker refers to as the L.E.A.R.N. process. Understanding what each letter stands for will help you absorb this material more easily.

    •  WikiHow: "How to Handle an Irate Customer on the Phone" URL

      Read this article, which describes 11 techniques you can use to speak calmly and satisfy an angry customer. Make sure you scroll through the advertisements to find the tips and warnings at the end of the article.

    • dafink3: "How to Deal with an Angry Customer" Page

      Watch this short video, which identifies eight steps you can follow to satisfy an angry customer. Do not be concerned by the informality of this source's name. The video is a professional production that offers a great deal of useful information.

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