• 2.3: Dealing with Diverse Customers

    • Dr. Steven R. Van Hook's "Working with Customer Diversity" URL

      Read this article on methods to work with customer diversity. Be sure to take careful notes to help study for the unit quiz and final exam. Spend 30 minutes visiting the featured customer workplace for examples of effective customer service tactics. If you can find employment listings of interest to you on that website, you may want to take time to investigate.

    • Dr. Steven R. Van Hook's "Cross-Cultural Communications" Page

      Watch this video on international communication tactics, using themes and images that transcend cultural differences. English may connect us in the business place with a common language, but we still need to be sensitive to cultural differences. You may read along with the transcript linked here.