ENGL210: Technical Writing

7.3: Social Media for Businesses

• 7.3.1: Getting Started with Social Media

  • B2Bento: "Quickstart Guide to Social Media for Business" File

    Review this image.
  • Caron Beesley's "Don’t Be a Social Media Marketing Skeptic – Learn Where and How to Start" Page

    Read this article.

  • Writing Activity: Businesses Online Assignment

    In a one-page memo to a supervisor, propose the steps necessary to get a business online and interacting with customers/clients. Remember to follow the best practices and format for developing a memo that you learned in unit 2 of this course and for process documents in Unit 4.

• 7.3.2: Online Markets

  • Daniel Trottier's "The Business of Conversations: Market Social Media Surveillance and Visibility" Page

    Read this article, which goes into great detail about the ways in which business analyze and discover their audiences online. This process is not that much different from the audience analysis that we learned about in the beginning of this course.
    

  • Writing Activity: Online Audiences Assignment

    In paragraph (50-75 words), brainstorm who the online customer/client audience might be for a business that you work for or want to work for. What traits do they possess? Where can they be found online?

• 7.3.3: Using Social Media Tools

  • Business Communication for Success: "Social Media and Web 2.0"

    Read this section.

  • Writing Activity: Using Online Tools Assignment

    In a paragraph (50-75 words), discuss how a business might use these tools to connect with, inform, and persuade clients/customers. Discuss real world examples you have encountered.

• 7.3.4: Using Social Media Effectively

  • Caron Beesley's "The 'Ultimate' Small Business Guide to Social Media Marketing" Page

    Read this article.

  • Caron Beesley's "6 Golden Rules for Building Your Business with Social Media" Page

    Read this article.

  • Anita Campbell's "6 Quick Ways to Use Social Media for Branding" Page

    Read this article.

  • Writing Activity: Using Online Tools Assignment

    Consider the suggestions in these articles about how to use social media effectively. In a paragraph (75 to 100 words), analyze the social media use of a business you would like to work for or do work for in light of these principles. What areas are they strong in? Where could they improve?

• 7.3.5: Twitter

  • John Wihbey's "Spreading Messages on Twitter" Page

    Read this article.

  • Caron Beesley's "Six Tips for Getting the Most out of Your Small Business Tweets" Page

    Read this article.

  • Writing Activity: Using Twitter Assignment

    With the advice from these articles in mind, compose a few tweets that would share information with the clients and customers a business you would like to work for or one that you do work for. Remember to stay under 140 characters in each message.