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CUST104: Business Communications

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  • Unit 3: Listening to Your Customers /
  • 3.6: Listening For Specifics
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  • 3.6: Listening For Specifics

    • Boundless Communications: "Rules to Follow When Listening" Page

      You may not always be the speech presenter or speaker. Many times, you'll be in the audience yourself. Active listening is a skill that can make you a more effective speaker in the long run. This reading will help you become a good active listener.

    • Boundless Communications: "Eye Contact and Facial Expression" Page

      Read this brief article, which provides a few basic guidelines for listening face-to-face and making eye contact.

    • Wisc-Online: "Listening for Retention" Page

      When you listen, how much of the information do you retain?  View this interactive video to see how well you can recall information presented to you.

    • Ken Norton's "How to Listen to Customers" Page

      As you read through this material, think about the different kinds of customers you may face and how you can more effectively listen so that you can better meet their needs.

    • Boundless Communications: "The Evaluating Stage" Page

      Evaluating what we have heard is essential to comprehension and to ensuring that we can respond appropriately. Read this article about the evaluating stage of the listening process.

    • A Primer on Communication Studies: "5.2: Barriers to Effective Listening"

      Even after we apply our best listening skills, our listening can still compromise our comprehension ability. Read this chapter about the barriers to effective listening. Consider the ways in which you can mitigate these factors.

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