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CUST104: Business Communications

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  • 1.1: What is Communication?
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  • 1.1: What is Communication?

    • Business Communication for Success: "Chapter 1 Introduction," "1.1: Why Is It Important to Communicate Well?," and "1.2: What Is Communication?" span>

      Read these sections, which emphasize how communication forms a part of your self-concept, helping you to understand yourself and others, solve problems, learn new things, and build your career. When you have finished reading the introduction to Chapter 1, you can click the Next Section arrow at the top right to continue on to sections 1.1 and 1.2. Make sure to attempt the exercises at the end of section 1.1.

    • P. Wynn Norman's "The Special Nature of Customer Service Communication" Page

      Read this article, which relates your previous readings from the textbook Business Communication for Success to the specific challenges of interacting with customers. Make sure you have a clear understanding of the terms used in the textbook so that you can relate to the customer service exchanges described in this article.

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