BUS101: Introduction to Business

3.3: Consumer Behavior

• Boundless Business: "Consumer Purchasing Behavior" Page

  Read this section. This material provides an overview of consumer behavior. Be sure to click on the tabs within the Key Points and Terms sections for a more in-depth look at the elements that influence what we buy and why we buy.
  

• 3.3.1: Customer-Relationship Management

  • Boundless Business: "Customer Relationship Management" Page

    Read this section, paying special attention to the items in the Key Points and Term sections.

• 3.3.2: Social Media Marketing

  • Exploring Business: "Section 9.6: Interacting with Your Customers"

    Review the information under the "Social Media Marketing" heading in this section of Exploring Business.
    

• 3.3.3: Cultural Aspects of Marketing

  • Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"

    Complete the assignment on page 193, working independently to develop a PowerPoint presentation that addresses the five main points of research. Instead of presenting this to a class, you should try to present to family members or friends and have them give you feedback on your presentation.