3.2: Marketing Strategy
Watch this brief video about how a SWOT analysis can be applied in various business scenarios. After watching the video, select a company and develop a general SWOT analysis for that organization. Based on your analysis, consider two actions the company could take to improve their market position. After developing your new strategies, re-create the SWOT analysis for the company and consider how the company’s situation has been affected by these changes.
3.2.1: Marketing Segmentation
Complete the assignment on page 199. Note that you will be working on this assignment as an individual, rather than with a team, so you may decide only to create a brief profile on one radio station.
3.2.2: Marketing Mix
Complete the assignment on page 198, though note that you will be working on this assignment as an individual, rather than with a team. Instead of the class voting on your presentation, try to present your PowerPoint to a family member or friend and have them give you feedback.
3.2.3: Marketing Research
Read each section to learn about conducting marketing research. Try to summarize these lessons, and write a brief reflection of how you would conduct your own research if you were the owner of an upscale retail clothing store in a major metropolitan city with several competitors.
3.2.4: Product Life Cycle
Complete the assignment on the product life cycle on pages 194-195, working independently. For this assignment, you will indicate where each of the eight technology products is on the product life cycle chart, based on the percentages of the population that has that technology. You will also explain your reasoning.
Next, complete the "Individual Assignment: Branding” exercise on page 196. For this exercise, you will explore PBS's "Persuaders” website that discusses the branding of a failed airline. You will then write a personal reflection, which should be approximately 700-900 words.
Finally, complete the "Team Assignment: Starbucks Branding and Channels," starting on page 197. Instead of working as a team, remember that you will work as an individual to answer the questions in the assignment instructions.
If you wish, you may write your essay from the assignment above in this space.