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BUS101: Introduction to Business

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  • 3.1: Marketing Defined

    • Leslie Lum's Introduction to Business: Readings and Workbook: "Module 3: Marketing"

      Read Module 3 of Introduction to Business on pages 176-205.

    • Exploring Business: "Chapter 9, Marketing: Providing Value to Customers"

      Read Chapter 9 and complete the exercises at the end of each section.

    • Boundless Business: "The History of the Marketing Concept" Page

      Read this section, which describes the various marketing orientations through time. As you read, think about how this evolution has impacted products or services you may purchase.

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