PRSM107: Crisis Communication

5.3: Help Management to Communicate Truthful Messages

• Valerie Maltoni's "Crisis Communication in Social Media: Are You Ready?" >

  Read this article, which explains what happens during a crisis, how to plan for a crisis, and how to use the ICE method to guide the actions of management and the crisis response team.

• Steven R. Van Hook's "Business and Marketing Ethics" URL

  Read this article, which will provide you with guidelines for ensuring management is ready to handle a crisis and also outlines specific business ethics that should be followed to ensure truthful disclosures.