4.2: How to Design a Crisis Communication Plan
Read this section to learn about what type of information to include when developing a CCP. This reading includes a checklist for designing an effective crisis communication plan and reviews the characteristics of a crisis communication team. Answer the questions for exercises 2 and 5. Post your response to the PRSM107 Discussion Forum, and review as well as respond to one or two other students' posts.
Also respond to the following prompt on the forum:
Outline the media plan you would need if your technology business office headquarters that housed 1,500 employees was damaged during a natural disaster such as a hurricane. What considerations would you need to have planned and coordinated in advance to have an alternate media center or location for media to gather while covering the news of the hurricane disaster damage to your office headquarters?
Study these slides on 11 steps to developing a digital communication plan. Compare and contrast these steps to the earlier more traditional print formatted crisis plan.
This assessment provides you with a hypothetical scenario to use in creating a brief crisis communication plan description. You should review the sample crisis communication plan in the subunit 4.2 reading, Business Communication for Success. With your hypothetical organization summary, you should be able to address the four key elements of a crisis communication plan in 250-500 words.