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PRSM107: Crisis Communication

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  • 3.3: Social Media Marketing
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  • 3.3: Social Media Marketing

    • Amy Bermar and Corinne Federici's "Avoiding Social Media Suicide: Optimizing PR" URL

      Watch this video to learn emerging best practices for reaching and engaging blogger, reporters, and other influencers to target your messages.

    • Exploring Business: "Chapter 9, Section 6: Interacting with Your Customers" URL

      Read this section and complete exercise 2. This exercise highlights one of Procter & Gamble's most successful social media campaigns. It features former NFL wide receiver Isaiah Mustafa, who points out the power of wearing Old Spice aftershave. For your convenience, you may find the article with embedded videos for this exercise below.

    • Brenna Ehrlich's "The Old Spice Social Media Campaign by the Numbers" URL

      Read this article and view the embedded videos as part of exercise 2.

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