2.5: Dealing with News Media
Read Section 4 of Chapter 17 to refresh your understanding of the importance of always adequately preparing for news media encounters regardless of the format and whether you are communicating during a crisis situation or non-crisis situation.
After reading about press conferences, complete the exercise at the end of the section. For this exercise, you will select one scenario based on your birth month. Then, you will write a prepared statement that responds to at least five questions related to who, what, when, where, how, and why regarding the scenario. Post your written response to the PRSM107 discussion forum as well as review and respond to one or two other students' posts.
After reviewing the course materials in this unit, consider the following questions. Post your written response to the PRSM107 Course Discussion Forum. Make sure to review and respond to at least one or two other students' posts.
- Describe a real-world situation that may lead to a crisis that needs to be managed. What is the situation? How did you anticipate this as leading to a crisis? What might you do to plan to resolve or evade the crisis?
- Consider your role in crisis management. What type of plans would you have in place to respond and handle news media inquiries? What key messages would you have prepared for your spokesperson? How would you distribute this information to your various audiences?
- Describe a real-world situation that may lead to a crisis that needs to be managed. What is the situation? How did you anticipate this as leading to a crisis? What might you do to plan to resolve or evade the crisis?