• 2.4: Your Role in Crisis Management

    • Institute for Public Relations: Timothy Coombs' "Crisis Management Communications" URL

      Read the article, beginning at "Pre-draft Messages" through "Table 8 Post-Crises Best Practices" to get a better understanding of your role as a public relations specialist in helping your organization use best practices during a crisis and in crisis management. This reading is also an effective lead into the next subunit, "Dealing with News Media."