• 2.1: How to Prepare for a Crisis: Crisis Communication Plan

    • Exploring Business: "Chapter 6, Section 2: Planning" >

      Read this section to learn the steps for crisis planning. Be sure to take notes as you read. Pay special attention to real world crisis events, including Wendy's handling of a woman's claim of finding a fingertip in her bowl of chili. Another example discussed in this reading is BP's oil rig explosion in the Gulf Coast and how CEO Tony Hayward responded.

      Complete exercise 2 (AACSB) Analysis. This exercise requires you to role play as the CEO of a large company and to write the core values you would want the employees of your company to demonstrate. Post your response to the exercise to the PRSM107 Course Discussion Forum as well as review and respond to one or two other students' posts.

    • Crisis Communication Plan Page

      Watch this video to learn the basics of a crisis communication plan approach for business and organizations.

    • PRSM107 Discussion Forum URL

      After you have studied the materials in this subunit, consider the following prompts. Post your written response for these prompts to the course discussion forum. Make sure to review and respond to at least one or two other students' posts.

      1. Using a company you are familiar with, develop a strategic plan as described in the Exploring Business text in this subunit. Use the bulleted list under the "Develop a Strategic Plan" section as a check list for the items you should include in your plan: a mission statement, core values, SWOT analysis, goals and objectives, and tactical and operational plans.
      2. Develop a strategic plan for a public relations consulting company. The company will have two full-time employees, a business manager and a PR director, and three consultants including an advertising specialist, a marketing specialist, and a social media specialist. Your target audience is small business start-ups at three local community colleges within a 75-mile radius of your location. You plan to offer one-stop integrating marketing for your clients.