Unit 3: Using Social Media During a Crisis
It is no secret that using social media during a crisis is a must. There have been recent crisis events, such as a natural disaster, where national and regional government emergency response officials have used social media, such as Twitter, to keep people informed. Regardless of whether you use social media to quickly help diffuse an issue or provide real time information during search and rescue efforts, you should learn how to best use it. This means it is also important to properly integrate social media into the overall strategic communication plans of businesses and organizations. This unit also profiles a successful social media campaign, explains how to protect your social media channel, and provides perspectives from online social media communicators.
Completing this unit should take you approximately 6 hours.
Unit 3 Assessment
Please take this assessment to check your understanding of the materials presented in this unit.
Notes:
- There is no minimum required score to pass this assessment, and your score on this assessment will not factor into your overall course grade.
- This assessment is designed to prepare you for the Final Exam that will determine your course grade. Upon submission of your assessment you will be provided with the correct answers and/or other feedback meant to help in your understanding of the topics being assessed.
- You may attempt this assessment as many times as needed, whenever you would like.