Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns.
Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their mobile devices.
The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target potential customers.
Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media environment.
Marketing campaigns can be enhanced through the use of mobile apps, designed to run exclusively on smartphones and tablets.
Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales.