Section 3
Selling Roles
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
4 concepts
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Proactive Representatives
Proactive representatives tend to fall in to one of two main categories: Hunters and Farmers.
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Passive Representatives
Passive representatives don't like to sell, but are generally friendly and will take your order if you place one.
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Consultant
Consultants are problem solvers who ask questions about their prospect's business in order to meet their needs and close a sale.
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Support Personnel
Support personnel provide after-sales or technical assistance to customers, including functions ranging from engineering to marketing.