3 concepts
Ansoff Opportunity Matrix
The Ansoff Opportunity Matrix describes a company's possible growth opportunities with current as well as new markets and products.
BCG Matrix
The purpose of the BCG Matrix is to determine investment priorities for a company with a portfolio of products/BUs.
GE Approach
The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation.