4 concepts
Competitive Priorities in Marketing Channels
A marketing channel is a set of practices necessary to transfer the ownership of goods from producer to consumer.
Channel Power, Control, and Leadership
Channels perform better if a party is in charge, providing a level of leadership to coordinate goals and efforts.
Channel Partnering
A channel partner is a company that partners with a manufacturer or producer to market and sell that company's products.
Channel Integration
The integration of marketing channels to varying degrees is known either as multi-channel or omni-channel retailing.