Section 2
Channel Intermediaries
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
2 concepts
Functions of Intermediaries
Intermediaries make it possible for a company to deliver its products to the end user without needing to own the whole supply chain.
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Streamlining Distribution
Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries.