Understanding Promotion

As a key marketing element, promotion comprises communications tactics used to educate consumers, increase demand, and differentiate brands.

Promotional tactics are frequently used by companies to persuade consumers to choose their products over competing brands.

Organizations must identify prospective customers and understand their needs and wants to improve the odds of making a sale.

Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials.

For brands to successfully stimulate consumer demand, they must understand consumer needs and motives.

Organizations have shifted to using personalized promotional tactics to retain customers and encourage repeat sales.