The Promotion Mix

Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken by a consumer.

Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers.

Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations.

Public relations is the management of a message between an individual or organization and the public.

Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.

Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face.