The Consumer Decision Process

Need recognition occurs when a consumer identifies a need and thinks of a product that might meet this need.

Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.

During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.

During the purchase decision stage, the consumer may form an intention to buy the most preferred brand or product.

Post-purchase behavior is when the customer assesses whether he is satisfied or dissatisfied with a purchase.