Technology to Assist Market Research

A marketing information system (MIS) is a management information system designed to support marketing decision making.

Digital surveys are research tools that ask consumers questions in a virtual environment.

In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.

Decision support systems are tools that help companies assess and resolve business questions in a timely and effective manner.

Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.