The FCB Grid
With this model, messages are categorized by "thinking" and "feeling", "low" and "high".
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Advertising/Strategies."
http://en.wikibooks.org/wiki/Advertising/Strategies%23GE_Focus_System
Wikibooks
CC BY-SA 3.0.