Price discrimination
These graphs show multiple market price discrimination. Instead of supplying one price and taking the profit (labelled "(old profit)"), the total market is broken down into two sub-markets, and these are priced separately to maximize profit. The graph shows how a seller wants to generate the most revenue possible for a good or service. The elasticity of a market influences the profit.
Source
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"Price discrimination (third degree)."
http://en.wikipedia.org/wiki/File:Price_discrimination_(third_degree).svg
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