Contextual Factors to Consider

Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).

Use psychographics of values, needs, attitudes, and beliefs to develop an audience profile and to tailor the speech's specific message.

Examine favorability in relation to how the audience views both you and the topic for your speech.

Consider the knowledegeabilty of your audience, prior to the speech, formative during the speech, and summative after the speech.