6 concepts
A Brief Definition of Brand
A brand refers to a name, term, symbol, or any other type of feature that defines or identifies a seller's product or service.
Brand Categories
Similar goods and services are classified in brand categories.
The Benefits of a Good Brand
Good branding gives a company several advantages including establishing a positive reputation and building an image attractive to consumers.
Developing a Brand
Developing a brand successfully requires a company to analyze the characteristics and values a customer base desires.
Brand Management Strategies
Through effective brand management, organizations can build a loyal following of engaged consumers.
Packaging and Labeling
Packaging refers to the physical appearance of a product when a consumer sees it, and labels are an informative component of packaging.