Pricing Strategies

Penetration and skimming are two strategies employed in pricing new products.

Differential pricing exists when sales of identical goods or services are transacted at different prices from the same provider.

Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact.

Product lining is the marketing strategy of offering several related products for sale as individual units.

Promotional pricing means temporarily reducing the price of an established product in order to increase interest in customers.